Strategy: How to match your view with your purpose

by | May 29, 2019 | Meet to strategise, Meet to unite

Strategy: How to match your view with your purpose

by | May 29, 2019 | Meet to strategise, Meet to unite

Strategy: How to match your view with your purpose

by Emma
29 May, 2019

Can you see the horizon from your window? I can’t. When was the last time you saw it? Can you remember how it made you feel? Views, architecture, décor and places evoke different emotions; make a good match with the purpose of your event and you’ll increase your event’s impact

By thinking about geographical location, ambience and architecture, you can quickly decide if these elements work for or against your event’s agenda. When we are proposing venues to our clients, we are looking for a symbiotic relationship between these fundamentals and the purpose of the event.

Let’s look at an off-site strategy meeting we organised for Octopus Energy to illustrate this. Octopus Energy is a company growing at a phenomenal rate. As they enter new markets and create innovative products the number of departments and teams keep rising. Their work pace is fast and intense! The majority of their senior team work in London. To think long term and make future plans you need space to think. To help everyone break from their day-to-day, we took them out of the city. When you are looking at long term strategy it helps to have far-reaching views. The sense of space and distance to the horizon resonates with participants.

About the venue

The Fish Hotel is nestled on the side of a hill just outside of Broadway, with uninterrupted views. The Cotswold country cool décor, stocked SMEG fridge and sweetie jars make the hotel feel homely and relaxed, ideal for contemplative thinking. The mix of lounges, meeting space and outside places to break into informal groups gives flexibility and spontaneity to the day. This is all super important when generating ideas and throwing them open for debate!


The Fish Hotel is less than 9 miles from Moreton-in-Marsh train station with trains to London Paddington. The fastest service is 1 hour 24 minutes and approximately 43 trains run everyday. Moreton-in-Marsh is a small quiet station, so we organised local taxis to wait at the station to collect guests and take them back at the end of the event.

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Like the sound of our creativity and ethos? Well, let's start chatting. You can message here. Send us an email. Or go 'old school' and give us a call.


Warwick Events Ltd, 13 John Street, Stratford-upon-Avon, CV37 6UB, England


+ 44 (0) 1789 50 80 70

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