Our client’s challenge

With a new HQ in Europe our client, Gallagher Security, now had a central space to bring together their community. They knew this space was the perfect catalyst to build strong relationships with channel partners and consultants; to gather Gallagher’s integration partners to showcase collaboration successes and to listen to customers’ experiences and challenges – all under one roof, their roof!

What did they want?

An event to launch this great space. And to celebrate the company’s New Zealand roots and the founder’s grandson, Sir William’s vision. They were looking for an event environment with their ‘Orange DNA’ at its core.  They had a basic timetable. Knew they wanted people walking away wanting more, but didn’t know where to start…

All they could see was this:

However, we could see this:

Wrapped up with this transformation is how much good their event did. Here’s how it made a difference.

So, how do you start designing an event like this?

OK, so we always start with meeting the client and a site visit. An event isn’t just about organising caterers, entertainment and decor. It’s about matching suppliers to the personality of the company and the people coming. It’s thinking about the different types of participants being invited. And using the logistics of the event to build character, personality and ultimately add value to your event.

Here’s a good example – when the sales team sat down with their guests (their prospective clients and/or clients) they pointed out the heel marks on the table tops. Touching history – where 1960s party-goers had literally ‘grooved’ on the dancefloor. The dancefloor that was now their dining table. Starting conversations with interesting stories is so much better than ‘have you travelled from far?’. When your event is rich with thought and amazing sustainable suppliers, there’s no shortage of good stories to share. And this is the foundation of a great atmosphere: an event people will talk about and remember, for years.

And, most importantly, how did our client feel?

‘The event was a complete success and we are thrilled with how it all played out. The informality and relaxed atmosphere created have been a total hit – something that strongly reflects us as a business – so in comparison to a lot of corporate functions people have attended, last week’s do was a breath of fresh air.
Thank you for everything  – the ideas, the planning, the fun, flair and enthusiasm, the attention to detail, the food, drinks, entertainment and music and most of all, for totally fitting in as part of our team on the day with such ease. We can’t wait for the next one!’