With hybrid events here to stay, in the last in our series of posts on how Going Hybrid, read how you can take your event to the next level.
Hybrid Events – Think beyond ‘LIVE’
In a traditional meeting, we didn’t have the opportunity to share presentations or content as much as we do now. Filming and recording presentations and panel discussions for a hybrid event can become a valuable post-event resource. So, when you are planning your hybrid event, think about sessions or segments of content that could benefit an audience after the event; make good social media posts or provide marketing collateral for your next event.
People love prizes. People love giving.
A virtual platform allows you to build quizzes and gamification into your event. There are platforms like CrowdComms that connect your remote and in-person audiences like no other. You can benefit from learning more about your participants and encourage networking. You can think about setting collaborative challenges. For example, if 250 new one-to-one conversations are achieved, your business could commit to researching, donating or supporting a specific topic or cause.
Relax – curate the right atmosphere for your event from the start
At Warwick Events, we would never begin an event (any event) without music. Silence can have a negative impact in an event setting. ‘Breaking the silence’ is a familiar phrase – and it is difficult to do. Entering a quiet space, as people, we naturally tend to whisper. This sets the tone for your event. Unwittingly you could re-create the atmosphere of a library rather than the positive impact you are hoping to achieve. Music is powerful and can instantly create the right start for your event. As the in-person and online audiences gather, use music to connect the two audiences. You can use a live musician, a DJ or simply a playlist. You can create an oasis of calm with something more classical or a buzz of energy with an uplifting, energised beat. But don’t neglect the power music has on all of us.
If you like these top tips on taking your hybrid events to the next level, check out the rest in our series ‘Going Hybrid’ – planning with your audience at the heart and utilising your content and engagement. This series of articles is thanks to the shared insights and collaborations between Emma Wellstead and her fellow MPI Chapter colleague, Brian Hand (Eventcomms Consulting).
With grateful thanks to Arne Olav Gurvin Fredriksen for his fantastic hybrid Swama. Check out his other hybrid animals on Instagram.
